When approaching the idea of wanting an ELD system for your fleets, most drivers will comment on “Big Brother” and how he is watching you. We think Big Brother has gotten a bad rap ever since George Orwell’s publication 1984. It isn’t as if fleet managers and fleet owners are trying to be “Big Brother,” but if studied, most businesses have a “Big Brother” approach.
- Customer support agents have their calls recorded for quality control
- Sales managers listen in or watch demos their team are providing to help improve sales approaches
- Golfers video tape their swings to spot flaws and make adjustments to improve
If you’re a fleet owner who is afraid of the employee pushback on the purchase of an ELD, the truth is for decades there has been some kind of job performance reviews to help better the employee, company and industry. Sometimes it is as simple as a person being aware of their actions, because most don’t usually realize something is wrong until it’s pointed out.
An ELD isn’t about getting a driver in trouble or micro managing a fleet, it is a tool that can help increase productivity. Example, if your company is wanting to increase the delivery status statistics, the load tracking feature of an ELD would be able to handle that without a driver having to call in at every stop. With taking that off the plate of the driver and having it electronically, your company’s delivery rates will go up. Everyone wins when all the goals and accomplishments align with ALL parties who participate.
You don’t have to go all “Big Brother” on your fleets to ensure the best customer experience, use a tool that will help your company become more effective and efficient to ensure the bottom line is met by everyone on the forefront.